Our foundation
dubai operations
positioned in Dubai’s JAFZA to scale globally, with speed, compliance, and control
Located in one of the world's most advanced free zones, our facility operates to meet international pharma-grade standards while providing flexibility to serve diverse global markets efficiently. Operating round-the-clock to serve global time zones, this location provides regulatory advantages and reduces shipping complexity to major markets worldwide.
industry fluency
led by veterans and guided by values
Founded by industry veterans who understood that expertise without ethics is meaningless, our leadership combines deep industry knowledge with a commitment to the highest manufacturing excellence that strives to raise the benchmark for smoke-free experiences.
global ambition
vision without borders
We serve markets worldwide through regulatory fluency, strategic partnerships, and manufacturing capabilities that scale from boutique to mass market without compromising quality.
